Marketing Director/Intern Training
Short-Term Introductory Training
I always start with:
What is an annual plan? How do you make one? How do you scoreboard your results? This conversation includes the operator as well as the marketing director.
From there we can cover the basics:
Navigating CFAHome.com, the studio, spotlight, and all of its tools
Report generation and recording
How to create flyers with Canva and brand identity standards
How to create a calendar of tasks that align with your specific growth goals.
What's the commitment?
An initial one-hour meeting with the operator and marketing director will ensure we're all on the same page.
The second one-hour meeting will be with the marketing employee to further go over goals and what is needed to achieve those goals.
From there we will meet for 1 hour a week for the next three weeks for follow-up, practical planning, and ongoing training.
During this month I will be available via email, Marco Polo, or phone to answer any questions that may come up.
Total Investment: $300 + $60 an hour for any additional training desired.
Ongoing Training
We start with everything included in Short-Term Introductory training and go deeper from there. We can meet as much or as little as you would like over our 6-12 months together. Training can include but is not limited to:
CFAHome, Studio, Spotlight, and Social Media Publisher help
Social media strategy and execution
Campaign planning, execution, and follow up
New Catering customer acquisition and retention.
Identifying target customers, and how to successfully reach them
CRM Software training
Canva content creation with brand identity standards.
What's the commitment?
An initial one-hour meeting with the operator and marketing director will ensure we're all on the same page.
The second one-hour meeting will be with the marketing employee to further go over goals and what is needed to achieve those goals.
From there we will meet weekly for follow-up, practical planning, and ongoing training.
During our commitment, I will be available via email, Marco Polo, or phone to you or your marketing employee to answer any questions that may come up.
Total Investment: $300 a month.
Intensive Full Day Training
Somethings are best learned on-site and face to face. I can come down and spend the whole day meeting with the operator, marketing employee, and even speaking with or training the whole staff.