Operator Services
As an operator marketing is likely not your strong suit, and even if it is you don't have the time needed to dedicate to it.
If you're like most Chick-fil-A's you have a crazy drive-thru, slower than normal dining room, and dead breakfast. You have intermittent catering that makes it a struggle to keep a steady catering team, and you have a hard time scoreboarding exactly how your marketing dollars are helping you with growth.
You know you could grow breakfast, catering, snack daypart, and your slow season, but you're not exactly sure how. You've tried a few things, but you're not sure they're working well, is it even worth hiring a marketing person?
That's where I step in.
Set Up Resources & Systems for Simplification
I can help you figure out and set up the following on a one-time or ongoing basis.
Donations - How do you receive requests - how much do you give - where - why - and how do you manage the reception of and processing of donations?
Marketing Promotions - Free Giveaways? Events? In the restaurant? On location somewhere else? How do you do what to ensure growth?
Target Market - Who are they? How do you reach them?
Catering - Should you do it? If so, how and who should you target?
Spotlight - how to use it and make it work for you.
Marketing Director/Intern Training
I hear 100 enthusiastic ideas a month and maybe 5 of them are good. I can help train your new marketing director/intern from the ground up. I can also help offer new skills or refreshers to your more seasoned marketing employee.
Packages include:
System Implementation
Short-term or introductory training
Ongoing training and follow-up for six to twelve months.
Intensive full-day training.
Need a little short-term marketing help? I'm here.
I can fill in until you hire a new marketing director.
I can help with specific marketing tasks or campaign creation on a short-term or ongoing basis.
Successful marketing and growth require buy-in from your whole team.
I can come and train all of your directors, supervisors, and/or staff about the importance of growth and how to implement strategies to do so.
Operationally - Catering = adding a second drive-thru.
It's a great way to expand an already thriving store, or make up for lost sales - but there can be growing pains. Learn from my 7 + years experience in growing catering from $500k in one store to over $1,000,000 from three stores.
I can help you set up and execute catering for the first time.
Sorting out how to grow your current successful catering operation.
I can help sort out if you want to start your first ADP, and if so, how to do it.
I can help train your catering staff to provide the outstanding service required to make your town's largest catering customers your most loyal guests.